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Why You Don’t Need to Be an Athlete to Benefit from a Platinum Physical

April 14, 20252 min read

Advanced Health Screenings for Everyday People in Columbia, MO

Think platinum physicals are just for pro athletes or high-powered CEOs? Think again. At Columbia Urgent Care, Dr. Jonathan Morris offers a comprehensive health assessment—designed not just for peak performers, but for anyone who wants to live longer, feel better, and prevent health problems before they start.

A Platinum Physical is an in-depth, whole-body evaluation that goes far beyond the standard yearly checkup. While elite athletes have long relied on advanced diagnostics to track and optimize performance, more people in Columbia, Missouri are now discovering the power of proactive medicine.

“You don’t need to be in training for a triathlon to want better health data,” says Dr. Morris. “These exams help detect risk factors early—before you even feel symptoms. That’s the smartest time to take action.”


What Makes a Platinum Physical Different?

While a traditional physical includes basic vitals and labs, a Platinum Physical is a next-level experience. At Columbia Urgent Care, this includes:

  • Advanced cardiovascular testing

  • Metabolic and hormone panels

  • Inflammation and nutrient testing

  • Body composition analysis

  • Cognitive and mental health screening

  • Lifestyle and longevity risk assessment

These tests are personalized based on your age, goals, family history, and current symptoms—even if those symptoms are just “I feel off.”

According to a Lancet review on preventive health, “More than 80% of heart disease, stroke, and type 2 diabetes is preventable through early detection and lifestyle intervention.” (The Lancet, 2020)

That’s exactly the kind of insight Platinum Physicals are built to uncover.


Who Should Get One?

You don’t have to be “sick” to benefit. In fact, the best time to get a Platinum Physical is when you feel fine. It’s ideal for:

  • Adults over 35 wanting to stay ahead of health risks

  • Busy professionals juggling stress and long hours

  • Anyone with a family history of heart disease, diabetes, or cancer

  • Individuals feeling fatigue, weight gain, or hormone changes

  • Those wanting a full baseline of their health for peace of mind

At Columbia Urgent Care, we’ve seen teachers, business owners, retirees, and stay-at-home parents all benefit from Platinum Physicals. It’s about knowing where you stand—and what you can do to feel better, longer.


Your Health. Your Roadmap. Your Time.

Dr. Jonathan Morris and his team provide not only test results—but real insight, education, and a tailored plan for improving your health over time. You’ll leave your appointment with clarity, direction, and a renewed sense of control over your health journey.

Whether you're training for a marathon or just want to keep up with your grandkids, a Platinum Physical offers the personalized tools you need to thrive.

📍 Columbia Urgent Care
619-621 N Providence Rd #4355, Columbia MO 65203
📞 (573) 234-1070


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Dr. Jonathan Morris is a board-certified internal medicine physician with 10 years of experience specializing in urgent care, primary care, and weight loss medicine. As the owner of Columbia Urgent Care, he is committed to providing accessible, high-quality healthcare for patients in Columbia, MO. Dr. Morris also specializes in regenerative medicine, hormone therapy, and wellness treatments, helping patients achieve long-term health and well-being.

Dr. Jonathan Morris

Dr. Jonathan Morris is a board-certified internal medicine physician with 10 years of experience specializing in urgent care, primary care, and weight loss medicine. As the owner of Columbia Urgent Care, he is committed to providing accessible, high-quality healthcare for patients in Columbia, MO. Dr. Morris also specializes in regenerative medicine, hormone therapy, and wellness treatments, helping patients achieve long-term health and well-being.

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